June 2023
Volume 64, Issue 8
Open Access
ARVO Annual Meeting Abstract  |   June 2023
Trends in Source of Self-Referral Patients to a large retinal specialty practice
Author Affiliations & Notes
  • Dashiell Wuller
    Retina Associates of Cleveland Inc, Beachwood, Ohio, United States
    University of Notre Dame, Notre Dame, Indiana, United States
  • Andrew Melchioris
    The Ohio State University College of Medicine, Columbus, Ohio, United States
    The Ohio State University Fisher College of Business, Columbus, Ohio, United States
  • Allison Wuller
    Retina Associates of Cleveland Inc, Beachwood, Ohio, United States
  • Christina McCrossin
    Retina Associates of Cleveland Inc, Beachwood, Ohio, United States
  • David G Miller
    Retina Associates of Cleveland Inc, Beachwood, Ohio, United States
  • Footnotes
    Commercial Relationships   Dashiell Wuller None; Andrew Melchioris None; Allison Wuller None; Christina McCrossin None; David Miller None
  • Footnotes
    Support  None
Investigative Ophthalmology & Visual Science June 2023, Vol.64, 3053. doi:
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      Dashiell Wuller, Andrew Melchioris, Allison Wuller, Christina McCrossin, David G Miller; Trends in Source of Self-Referral Patients to a large retinal specialty practice. Invest. Ophthalmol. Vis. Sci. 2023;64(8):3053.

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      © ARVO (1962-2015); The Authors (2016-present)

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Abstract

Purpose :
The source of self-referrals to clinical practice is a relevant area to study for future marketing campaigns. We compared trends of the source of self-referral patients to a large retinal specialty practice from 2021 to 2022 using a retrospective, correlational study.

Methods : Using internal data from 2021 to 2022 in the practice management software of Retina Associates of Cleveland, the sources of self-referrals were indicated by patients during initial retinal consultation, and the categories include: insurance companies, the internet, friends or family, or listed as self-found. The data was analyzed to determine the percent change to the corresponding source.

Results : In 2021, there were a total of 122 self-referrals versus 407 self-referrals in 2022, a 233.6% increase. The self-referrals from insurance companies increased from 13 to 92 (608% increase), the self-referrals from the internet increased from 3 to 35 (1,067% increase), the self-referrals from friends or family increased from 12 to 127 (958% increase), and the self-referrals from no outside source increased from 94 to 153 (39% increase).

Conclusions : From 2021 to 2022, this retinal specialty practice saw increased self-referrals from multiple sources. The largest percentage increase occurred from internet sources, whereas the largest absolute number increase occurred from friends or family. Further research should be performed to determine how to target each self-referral source.

This abstract was presented at the 2023 ARVO Annual Meeting, held in New Orleans, LA, April 23-27, 2023.

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